Brand Straat Koffiehuis — Set selling prices and visualise margins by drink
Target: 68% gross margin
Drink
Est. Cost (R)
Selling Price (R)
GP (R)
Margin %
Visual
Suggested Price
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Avg margin across menu
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Avg gross profit / cup
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Highest margin drink
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Lowest margin drink
📊 Margin % by Drink
💰 Cost vs. Profit per Cup (R)
💡 Pricing strategy: Price your hero drinks (flat white, latte) at your target margin. Use espresso as an upsell anchor. Iced drinks can carry a small premium (R3–R5) as they feel more indulgent. Review prices every 6 months as bean costs change.